The Revere Real Estate Team approached our video production company with an idea to create a video ad that showcased a completely different approach to Real Estate than all other real estate brokerages available. Not only did they want to be different through their unique services provided- but they also wanted to add a humorous take on the approaches taken by the majority of all other conventional real estate brokerages that are regularly promoted. We collaborated on an approach that had fun with concepts of brand collateral used by other brokerages, by mimicking other conventional approaches to real estate ads, to show why they do not make any sense in the modern-day real estate market.

This project took six weeks to complete as it called for specific shots and footage to be taken to perfectly send out the message of Revere, while highlighting the flaws of their competition’s practices. We had loads of fun using a variety of props, as well as going Edmonton’s downtown core to shoot some of the scenes. The budget for this video was not very high, yet the result of the ad itself was a great success as we captured exactly what we had attempted to. The message was succinct and clear throughout the ad, as Revere was able to highlight the key aspects of what differentiates themselves from their competition, while bringing light to the faults in the practices of their competition. The Revere team was extremely collaborative and easy to work with from a creative standpoint, which make the process for our local video production team so enjoyable and quick to execute.